Social media marketing agency in Dubai and the UAE.

Division50 plans, produces and distributes industry-specific content across the formats buyers actually consume. The content system connects executive expertise, customer questions, social proof and conversion paths instead of treating posting frequency as the outcome. For businesses, the work is shaped around the buyer’s real decision journey and localized for United Arab Emirates.

The page and plan start from the buyer, market and conversion barrier. The channel mix follows the commercial problem rather than a fixed package.

We use dated public observations from the Social posts and Ads views to understand market patterns. We do not copy another company’s words, assets or brand, and an unavailable dataset is never presented as a zero.

Use AED, specific emirates and locally recognisable buying journeys. Do not imply a UAE office, Arabic delivery or regulatory approval unless it is true. Launch in clear international English where demand is proven; create Arabic equivalents only after native Arabic keyword and editorial review.

The primary measures are qualified reach, saves and substantive engagement, branded and direct demand, assisted customer actions and revenue. Visibility and engagement are useful diagnostics, but the primary conversion here is qualified commercial demand.

The scope should name who owns strategy, original production, platform-native editing, approvals, publishing, community response, paid amplification, reporting and asset rights. A post count or content calendar is not enough to show who makes the work, how it is reviewed or how it supports a customer action.

Only when the delivery team and review process genuinely support both languages. Arabic and English should have separately reviewed briefs, copy, cultural context and community-response rules; one translated feed should not be presented as bilingual strategy.

Ask for representative approved assets, the named client or clearly disclosed anonymisation basis, market, platforms, exact scope, period, usage rights and the client-approved outcome. Follower or engagement claims need their starting point, time period and denominator, and should not be presented as sales proof without attribution.

Use reach, watch time, saves, branded demand and community quality as diagnostics, then connect content to the customer action relevant to the business: purchases, reservations, visits, appropriate appointments, applications or assisted B2B opportunities. The commercial measure changes with the business model.

The client should retain administrative access to its channels, analytics and paid accounts. The written scope should state who owns or licenses every master, derivative, project and source file; which talent, creator, music, stock and location rights apply; and the permitted organic and paid usage, territory, term, modification, renewal, takedown and offboarding rules.

The UAE Media Council's Advertiser Permit guide says individuals—including citizens, residents and visitors—must obtain the permit before publishing advertising content on social media for a product, service, event or activity in the UAE. The brand, creator and agency should verify the current rule, applicable exemptions, permit owner, disclosure, claims and usage rights before publication; this page is not legal advice.