Truein Gulf Countries Software (Workforce Tech)
192 booked meetings from 233 qualified leads across the Gulf
Published Nov 2025 · Updated Jun 2026
Division50 booked 192 qualified meetings for Truein across the Gulf Countries (KSA, UAE, Oman, Bahrain, Qatar, and Kuwait) in 2025, converting 233 qualified leads at an 82% lead-to-meeting rate through outsourced SDR outbound across calls, email, and LinkedIn.
Truein, a workforce-tech software company expanding across the Gulf Countries (KSA, UAE, Oman, Bahrain, Qatar, Kuwait), engaged Division50 for outsourced SDR and outbound lead generation in 2025. The result: 192 booked meetings from 233 qualified leads, an 82% lead-to-meeting rate, driven by calls, email, and LinkedIn with vertical-specific prospecting into construction, facility management, and hospitality.
82% lead-to-meeting (192 of 233)
Division50 ran outsourced SDR + outbound lead generation for Truein across the GCC, targeting construction, facility management, and hospitality buyers and booking qualified meetings for the sales team. The engagement has since expanded beyond the Gulf: a Spanish-language outbound program has been live in Mexico since 2026.
The challenge
Truein, a workforce-tech software vendor, needed qualified pipeline across the Gulf Countries but lacked a regional SDR function to reach decision-makers in construction, facility management, and hospitality. The goal was to convert targeted prospects into booked meetings efficiently.
What we ran
What we were selling
Truein's time-and-attendance platform: mobile and tablet face-recognition that eliminates time theft and manual errors for organisations running contractual and distributed workforces — trusted by 500+ customers globally. The campaign sold it into construction, facility management and hospitality buyers across six Gulf markets.
Where we ran it
The results
Division50's outsourced SDR and outbound motion booked 192 meetings from 233 qualified leads for Truein across the Gulf Countries, an 82% lead-to-meeting conversion rate in 2025.
Frequently asked
How many meetings did Division50 book for Truein?
Division50 booked 192 meetings for Truein across the Gulf Countries in 2025. Those meetings came from 233 qualified leads, an 82% lead-to-meeting conversion rate, generated through an outsourced SDR and outbound program spanning calls, email, and LinkedIn targeting construction, facility management, and hospitality prospects.
What lead-to-meeting conversion rate did Division50 achieve for Truein?
Division50 achieved an 82% lead-to-meeting conversion rate for Truein in 2025, turning 233 qualified leads into 192 booked meetings across the Gulf Countries (KSA, UAE, Oman, Bahrain, Qatar, Kuwait). The result came from outsourced SDR outbound across calls, email, and LinkedIn with vertical-specific prospecting.
How did Division50 generate pipeline for Truein in the GCC?
Division50 generated pipeline for Truein by running an outsourced SDR and outbound program across the Gulf Countries, combining calls, email, and LinkedIn with vertical-specific prospecting into construction, facility management, and hospitality. The program produced 233 qualified leads and 192 booked meetings, an 82% lead-to-meeting rate, in 2025.
Which industries did Division50 target for Truein's outbound campaign?
Division50 targeted construction, facility management, and hospitality for Truein's outbound campaign across the Gulf Countries in 2025. This vertical-specific prospecting, delivered through calls, email, and LinkedIn, produced 233 qualified leads and 192 booked meetings, an 82% lead-to-meeting conversion rate.
What results did Division50 deliver for Truein in 2025?
In 2025, Division50 delivered 192 booked meetings from 233 qualified leads for Truein, an 82% lead-to-meeting conversion rate. The outsourced SDR and outbound program covered the Gulf Countries (KSA, UAE, Oman, Bahrain, Qatar, Kuwait) and used calls, email, and LinkedIn to reach construction, facility management, and hospitality buyers.
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