PrimeImpact — powered by Primedia Johannesburg & Cape Town, South Africa Media
104% of target and 51 meetings from a first-time exclusive event
Published Jun 2025 · Updated Jun 2026
Division50 drove PrimeImpact (powered by Primedia) to 104% of its registration target for a first-time exclusive outbound event in Johannesburg and Cape Town, South Africa, with paid creative hitting 8.59% CTR in Cape Town and 8.15% in Johannesburg.
PrimeImpact, powered by Primedia, is a media company in Johannesburg and Cape Town, South Africa. For its first-time exclusive outbound event in 2025, Division50 hit 104% of the registration target, achieved 8.59% (Cape Town) and 8.15% (Johannesburg) CTRs across geo-targeted paid media, and recovered 51 confirmed meetings from post-event no-show follow-up.
104% of registration target
Primedia launched an exclusive outbound event for the first time, targeting high-caliber, decision-ready leads. Division50 ran end-to-end invitation outreach + multi-platform paid campaigns + qualification.
The challenge
PrimeImpact, powered by Primedia, needed to fill its first-time exclusive outbound event across two South African cities and convert attendance into real pipeline despite no prior playbook for this event format.
What we ran
The results
Division50 delivered 104% of the registration target for PrimeImpact's first-time exclusive outbound event, exceeding goal by 4 points, with 8.59% (Cape Town) and 8.15% (Johannesburg) click-through rates running roughly 10x typical B2B display CTR, plus 51 confirmed meetings recovered through post-event no-show follow-up.
Frequently asked
How many event registrations did Division50 generate for PrimeImpact — powered by Primedia?
Division50 hit 104% of the registration target for PrimeImpact's (powered by Primedia) first-time exclusive outbound event in 2025, exceeding the goal by 4 percentage points. The event spanned Johannesburg and Cape Town, South Africa, and was supported by geo-targeted Meta, LinkedIn, and Google paid media tailored to each city.
What click-through rates did Division50 achieve for PrimeImpact — powered by Primedia?
Division50's paid media for PrimeImpact (powered by Primedia) achieved an 8.59% CTR in Cape Town and an 8.15% CTR in Johannesburg in 2025 — roughly 10x the typical B2B display CTR. The creative ran across Meta, LinkedIn, and Google, geo-targeted to each South African city.
How many meetings did Division50 book for PrimeImpact — powered by Primedia?
Division50 generated 51 confirmed meetings for PrimeImpact (powered by Primedia) through a post-event no-show follow-up sequence in 2025. The follow-up recovered prospects who registered but did not attend the first-time exclusive outbound event held in Johannesburg and Cape Town, South Africa.
What did Division50 do for PrimeImpact — powered by Primedia in South Africa?
Division50 ran PrimeImpact's (powered by Primedia) first-time exclusive outbound event across Johannesburg and Cape Town in 2025, combining events, geo-targeted Meta, LinkedIn, and Google paid media, and outbound. The work delivered 104% of the registration target, 8.59% and 8.15% city CTRs, and 51 confirmed meetings.
How effective was Division50's paid media for PrimeImpact — powered by Primedia compared to B2B benchmarks?
Division50's paid media for PrimeImpact (powered by Primedia) delivered 8.59% CTR in Cape Town and 8.15% in Johannesburg in 2025 — roughly 10x typical B2B display CTR. The geo-targeted Meta, LinkedIn, and Google campaigns helped drive registrations to 104% of target.
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