Mastek India · campaign across UAE & Saudi Arabia Information Technology (IT)
71 meetings booked with Oracle buyers across the UAE and Saudi Arabia
Published Sep 2025 · Updated Jun 2026
Division50 booked 71 meetings for Mastek, an Indian-headquartered global Oracle partner, through a done-for-you outbound program across the UAE and Saudi Arabia.
Mastek is an Indian-headquartered global Oracle partner — 16+ Oracle specializations, 1,300+ Oracle cloud projects delivered — that wanted enterprise pipeline in the Gulf. Division50 built and worked 15 call lists across the UAE and Saudi Arabia covering 23,670 named contacts, dispositioned 7,417 of them, reached 2,772 decision-makers and booked 71 meetings on Mastek's own calendar, pitched across four Oracle tracks: integrations, OCI services, cloud migration and data warehousing.
71 meetings booked · 2,772 decision-makers reached
Mastek is an Indian-headquartered global Oracle partner that wanted enterprise pipeline in the Gulf. Division50 ran the outbound engine end to end — 23,670 named contacts across 15 UAE and Saudi call lists, worked down to 2,772 live decision-maker conversations and 71 meetings booked directly onto Mastek's calendar.
The challenge
Mastek delivers complex, high-value services — Oracle Cloud implementation, legacy modernization, and enterprise application services — to a demanding buyer set across healthcare, government, BFSI, retail, and manufacturing. Reaching the right senior technology decision-makers at scale and converting that interest into qualified, calendar-ready conversations required a dedicated, multi-channel outbound motion rather than ad-hoc prospecting.
What we ran
What we were selling
Mastek is a Global Oracle Partner holding 16+ Oracle specializations, with 1,300+ Oracle cloud projects delivered and 90%+ client retention. The offer was Oracle Cloud implementation plus long-term managed and enhancement services — moving enterprises off on-premise EBS, SAP, PeopleSoft and JD Edwards, or layering CRM, EPM and HCM on top of an ERP they were not ready to replace. The campaign ran in two phases: 2023 sold the Oracle practice; 2024 took Mastek's CEMS managed-services GTM — a portfolio that reaches beyond Oracle — to the same Gulf markets.
Oracle Cloud implementation
End-to-end Oracle Fusion implementations across Financials, HCM, Procurement, CRM, EPM and Contracts, delivered by Oracle-certified specialist teams.
Legacy-to-cloud migration
Moving enterprises off on-premise Oracle EBS, SAP, PeopleSoft and JD Edwards onto Oracle Cloud, using Mastek's own migration accelerators.
CEMS · Cloud Enhancement & Managed Services
Mastek's dedicated managed-services portfolio — DevSecOps-integrated support and enhancements, cloud platform management and accelerator-driven improvement, SLA and KPI governed. The GTM the campaign's 2024 phase took to market.
ERP surround · CX, EPM & HCM
For enterprises keeping SAP or an existing ERP: Oracle CX, EPM and HCM layered on top of the core instead of ripping it out.
Where we ran it
How we pitched it
Contacts worked per pitch track
Who we targeted
Contacts by buying-committee function
Industries we worked
Named contacts built and worked, by sector
What counted as a qualified meeting
Agreed with the client before a single dial. A conversation only counted if it cleared this bar.
- Running Oracle EBS, SAP, PeopleSoft or JD Edwards on-premise, with a real reason to move
- Evaluating CRM, EPM or HCM on top of an ERP they intend to keep
- In market for long-term support, managed services or cloud enhancement (AMS/CES)
- A named pain we could repeat back: legacy systems, data migration, agility, or security and compliance
- Enterprise scale — the priority tier was $5B+ annual revenue
The results
The programme booked 71 meetings, of which 63 were held. Senior buyers across IT and financial services, healthcare, government, banking, oil and energy and manufacturing went straight onto Mastek's calendar to discuss Oracle Cloud implementation, legacy modernization and managed services.
How these numbers were counted. Measured on 18 August 2026 from the Mastek delivery workbook — 15 call lists, 23,670 contact rows. “Worked” counts contacts carrying a logged call outcome; “reached” excludes IVR, invalid numbers, duplicates and do-not-call rows. Of the 71 booked meetings, 8 were later logged as no-shows and rebooked where the prospect re-engaged.
Frequently asked
What results did Division50 deliver for Mastek?
Division50 booked 71 meetings for Mastek through a done-for-you outbound program combining cold calling and email, connecting the IT firm with senior enterprise buyers across its core verticals.
Which channels did Division50 use for Mastek's outbound program?
Division50 used a coordinated mix of cold calling and email sequences for Mastek, a done-for-you motion that produced 71 booked meetings with senior technology decision-makers.
Who did Division50 target on behalf of Mastek?
Division50 targeted senior IT and digital transformation buyers across healthcare, government, BFSI, retail, and manufacturing — Mastek's core ICP — and booked 71 meetings around Oracle Cloud, legacy modernization, and enterprise application services.
What does Mastek do?
Mastek is a global digital engineering and cloud transformation company specializing in Oracle Cloud implementation, legacy modernization, and enterprise application services; Division50 booked 71 meetings for them via outbound calls and email.
Let's build your engine
Book a strategy call and we'll scope the campaign your pipeline needs.
Book a strategy call →